FAQ

Your Most Frequently Asked Questions Answered Here.

What kind of sites can use ICFX™?
ICFX™ works great for online businesses of all shapes and sizes. That said, we recommend advertisers whose sites get less than 3,000 visitors a month invest...
Mon, 16 Feb, 2015 at 10:31 AM
How are frequency caps handled?
ICFX™ sets and adjusts frequency caps to optimize for clicks and conversions and to protect both your brand and ours. Customers can set frequency caps on a...
Mon, 16 Feb, 2015 at 10:34 AM
Why is there a difference between my Google Analytics and ICFX™ visitor reporting?
A: The ICFX™ tracking tag will not track as many users as your Google Analytics tag will, for various reasons.  Example: A Retargeting List in your...
Sun, 15 Feb, 2015 at 10:52 PM
Do you have a referral program?
A: Yes. When a ICFX™ customer refers a friend or colleague using their unique referral link the person who signs up gets a special $120 free trial (as oppos...
Tue, 19 Jan, 2016 at 10:16 AM
Do you have any special agency programs?
A: We do! If you're on pace to spend over $100k this year, write us at support@icfx.org to learn more. We can offer invoiced billing, new forms of targe...
Tue, 19 Jan, 2016 at 10:18 AM
Which Retargeting Channel Should I Choose for my first campaign?
So you’re about to start your first retargeting campaign but you are unsure of which retargeting channel to begin with. Using the table below, you’ll be abl...
Sun, 15 Feb, 2015 at 10:58 PM
I've paused my campaign, but I'm receiving notices about conversions occurring. Why?
A: We track two types of conversions: Click through conversions and View through conversions. In cases where you've paused a campaign but you receive a ...
Mon, 16 Feb, 2015 at 9:21 AM
What is retargeting?
Retargeting is an online advertising technology that serves customized ads to people who have indicated an interest in your brand by visiting your website...
Sun, 15 Feb, 2015 at 11:01 PM
What services does ICFX™ offer?
ICFX™ is the largest retargeting platform with over 15,000 active advertisers in the U.S. and around the world. We help advertisers of all sizes reconnect w...
Mon, 16 Feb, 2015 at 10:33 AM
May I sign up as a publisher or an affiliate?
ICFX™’s publisher development team is growing and dedicated to helping publishers grow their business. Please provide the following information to publisher...
Sun, 15 Feb, 2015 at 11:03 PM