Web retargeting on ICFX™ is when we serve your banners to your
lost customers on mainstream news sites like the Huffington Post, top blogs and
even Youtube. We do this by running your ads across ad networks like Google
Display Network, OpenX, Pubmatic, and many more. With just one campaign you can
retarget across all of them.
With web retargeting, a business adds our "site tracking
tag" to their own web site code. This tag is completely invisible to
visitors but places a unique "cookie" in their browser that lets the
user be anonymously identified as having visited your web site. The users
cookied in this way make up what we call a "retargeting list".
Once you've created a retargeting list or multiple lists, you can use ICFX™ to
serve banner ads to people in those lists across more than 100,000+ websites
that work with us including all sites in the Google, Microsoft, OpenX, and
Rubicon Project networks. When your users see these ads, they are reminded
about your service and will return and sign up or convert in some way.